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How to Do Retargeting Ads on Facebook: A Step-by-Step Guide 2024 – M.Sufyan Talib

How to Do Retargeting Ads on Facebook: Retargeting ads on Facebook involve a strategic approach to reconnecting with users who have previously interacted with your website, products, or content. This powerful marketing technique allows you to tailor your advertisements to a specific audience segment, reminding them of your brand and encouraging them to take desired actions. The process begins with setting up a pixel—a snippet of code provided by Facebook—on your website, enabling the platform to track user behavior. Once in place, this pixel collects valuable visitor da